About Us

Make them Roar is a place to discover. Browse our handpicked selection of one-of-a-kind pet products from independent brands.

Form Follows Fur

We love the makers and shakers. The ones that do it better, break the rules and create beautiful products that cannot be found elsewhere on the High Street.

We choose our collections with love and care and partner with like minded brands who share our values to ensure you will find sustainable, hand-crafted products with heaps of character, quality and craftsmanship.

Make them Roar is for modern pet lovers who want to buy well, not often.

A happier life for pets

We believe that living with pets is one of the most rewarding lifestyle choices humans can make. We’re here to inspire pet lovers to nurture that special bond and to create a beautiful and happy environment for their pets.

Make them Roar is so much more than just a name. It is our rallying cry. It is our plea of encouragement to you. A line from the song Make ‘Em Laugh (Singing in the Rain), it is Cosmo Browns’s upbeat reassurance to Don Lockwood to make the audience laugh which ultimately leads to the famous ‘Singin’ in the rain’ scene.

 “…Make ’em roar, make ’em scream
Take a fall, butta wall, split a seam […]
And then you get a great big custard pie in the face
Make ’em laugh, make ’em laugh, make ’em laugh!”

Our Vision

We want you to love your pets, bond with them, take care of them and make them roar. We do this out of love for pets. And because we know that a happy and content pet will make a happy you.

If you are still looking for those special paws or have space for more, then please consider adopting from your local shelter. There are so many lonely hearts waiting to become your friend for life.

About me

I launched Make them Roar in 2012 in London to share my love of living with pets.

With a career in design and brand marketing in London, I noticed more and more small businesses who created beautifully designed, novel products for pets. And along with my cats Spats (RIP) and Teddington, I began to bring them together on Make them Roar to make it easier for people to find them.

Today we live in Berlin with our dog Axel and my cats Teddington and Lily, who we adopted last year.


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